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60 million viewers watched the show about Croatia on Chinese Hainan television

60 million viewers watched the show about Croatia on Chinese Hainan television
CROATIA-CHINA
SEEbiz.eu - regionalni poslovni portal
Objavljeno: 05.03.2021 / 15:09
Autor: SEEbiz
BEIJING - A gradual episode dedicated to Croatia was broadcast on Chinese Hainan TV, which is watched by about 700 million viewers, said the director of the Croatian Tourist Board in China, Franka Gulin, who along with Croatian Ambassador to China Dario Mihelin participated in the filming.

The episode aired as part of the seventh season of Connections, a popular mosaic TV show that has been airing since 2016, and in which TV presenter Mei Qing hosts cultural experts and ambassadors to the PRC from countries around the world.

"Broadcasting the show about Croatia, which was watched by about 60 million viewers in the first show, is a great opportunity to promote our country on the Chinese market. The show talked about the Museum of Broken Relationships, the Šibenik International Children's Festival, the Dubrovnik Summer Festival and the city of Zadar, which is a friendly city with the Chinese tropical paradise Sanya. We also touched on football and Maksim Mrvica, and the hosts surprised us with great pronunciations of Croatian names and knowledge about Croatia in general, "said Gulin.

Hainan TV is a large regional media house owned by the Hainan Broadcasting Group based on the largest Chinese island of Hainan. It broadcasts its program on eight channels and satellite television, while a good part of the programs and livestreams are available online.

Considering that the show is broadcast within the entire network of the mentioned television and abroad, as well as within the platforms of Hong Kong International Saellite TV, iQiyi, Tencent, TravelNet and the Himalayas, the ratings are significantly higher than the official figures.

Tagovi: Hainan TV, Dario Mihelin, Franka Gaulin, Croatian tourism
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